Mondelēz International is a global snacking leader, with iconic brands like OREO cookies, Cadbury Dairy Milk chocolate, SOUR PATCH KIDS candy, belVita biscuits, and more. To increase their ability to delight customers, Mondelēz International is embracing AI across their organization—from research and development to marketing and IT—and creating new ways for people to work together.

Explore Mondelēz International’s story
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We’re bringing people together because they have got different parts of the puzzle to offer.

Rob Hargrove Executive VP of Research, Development, and Quality, Mondelēz International
Rob Hargrove
Executive VP of Research, Development, and Quality, Mondelēz International
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AI in action

From formulating new cookie recipes and achieving the perfect bake to improving marketing strategies and supply chain efficiencies, Mondelēz International is optimizing processes by incorporating AI into what their people do every day.

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Personalization: An OREO cookie for everyone with AI

“Consumers are at the center of our business,” says Rob Hargrove, Executive VP of Research, Development, and Quality at Mondelēz International. “We place a lot of priority on learning from consumers.” AI is helping Mondelēz International get closer to customers, gleaning insights that inspire innovation. Mondelēz International’s AI implementation began in their marketing department with a vision of personalizing messages to customers. That work inspired brand teams across Mondelēz International to explore the personalization AI made possible—how they could think and create differently to respond to what consumers want.

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Learning from Mondelēz International

In a global market where more consumers expect products made just for them, AI supports Mondelēz International’s efforts to empower each employee with the ability to better understand and delight their customers with personalized products that appeal to their unique tastes.

How can your organization exceed customer expectations with AI?

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