For super-app innovator Grab, AI is everywhere and for everyone. From tech and engineering employees, data scientists to drivers, Grab is partnering with Microsoft to equip their people with AI tools and training to enhance how they perform their roles across transportation, food and courier delivery, financial technology, and other services.Explore Grab’s story
AI for everyone
From the beginning, AI has played an instrumental role in Grab’s strategy to provide convenient access to everyday services and create economic empowerment for millions. Essential to this strategy is viewing AI as a tool that everyone should embrace, rather than a technical domain. “We believe in accessibility of AI for everyone,” says Wui Ngiap Foo, Head of Technology. “Everybody from key business stakeholders to customer excellence agents who are manning phones.”
AI in action
Grab provides everyday services—such as ride-hailing, food delivery, payments, and more—all under the umbrella of a single super app. AI not only empowers people across Grab’s organization but powers much of the super app. Some of the AI projects that Microsoft and Grab have worked together on include functions like:
From startup to unicorn with AI
Founded in 2012, Grab has been downloaded more than 214 million times and is the leading super app in Southeast Asia. Born out of a desire to make taxi rides safer in Kuala Lumpur, Malaysia, the Grab super app is now a one-stop shop for the everyday needs of millions of customers. AI has played a crucial role in helping Grab to scale—making them an example of a startup that has invested deeply into technology so that they could run rather than walk toward rapid growth.
Wui Ngiap Foo explains Grab’s approach to innovation—and how partnerships can help.
Learning from Grab
As Grab continues to grow, their “AI everywhere” approach isn’t just empowering employees across their organization. With Grab Defence, they’re empowering others in the AI community, too.
Organizations like Grab are showing it’s possible to put AI in the hands of everyone. In doing this, you can effectively scale AI so that every business function is transformed.
What can your employees achieve—when empowered with Microsoft AI?Discover more about Grab